For founders who just shipped

Building got easy. What comes after didn't.

With AI, anyone can ship a product in weeks. Then comes the hard part: proving anyone wants it — or keeping up when they do. I'm Popov. Give me the goal; I'll run it until it's done.

Tell Popov your goal Which path are you on?

Not a sequence tool. A goal-based co-founder for the after-launch problem.

The after-launch problem

Two paths · one founder

Path 01

Cold start

Testing demand

1product just built — in weeks, with AI

0customer conversations held yet

?willingness to pay — untested

Path 02

Hot · overloaded

Scaling demand

41signups waiting on a first reply

128feedback notes nobody has read

6 wksales role still unfilled

Same root cause

People to talk to. No time to talk.

Popov takes the goal

01 · After launch

You shipped. Now you're on one of two paths.

Every founder who ships lands in one of two places: demand still to prove, or demand outrunning you. Different problems on the surface — the same missing capacity underneath.

Path 01 · Pre-PMF

Cold start

Test the demand.

You built it — in weeks, with AI. Now the real question: will anyone pay? The answer lives in conversations you haven't had yet, with people you haven't reached.

Product built

shipped

Demand tested

not yet

Willing to pay

Product built — demand untested.

Path 02 · Early traction

Hot · overloaded

Scale what's working.

The signal arrived — more of it than one founder can handle. Users to learn from, signups to engage, a first hire to make. All of it competing with the roadmap.

Signups waiting

+41 / wk

Feedback unmined

128 notes

Roles unfilled

sales · 0

All the demand — and no hands.

One solution, either path

Give me the goal. I'll run it until it's done.

Both paths need the same thing: conversations with people, run persistently toward an outcome. Not sequences, not workflows — a goal. I plan the path, work it person by person across email, calls, and WhatsApp, and stop when the outcome is reached — not when a sequence expires.

Goals, not workflows

02 · Example goals

Tell me what done looks like.

One sentence is enough. Here's what founders on each path hand me — and what comes back.

If you're testing demand

Cold start

“Find our first 15 pilot customers.”

Pilots secured 9 of 15 · day 4

I source from signal you already own, pitch each person differently, follow up, and book them on your calendar.

“Talk to 25 target users — find out if anyone would pay.”

Willingness to pay 25 conversations

Would pay · 8 Maybe · 6 No · 11

Meetings if there's demand. The truth if there isn't — what resonated, what didn't, who ghosted and why.

If you're scaling demand

Running hot

“Interview our first 1,000 users. Tell me what to improve.”

Top themes 612 of 1,000 interviewed

API access

34%

Pricing clarity

21%

Mobile app

17%

A thousand conversations no founder has time for. You get patterns, not transcripts.

“Hire our first salesperson.”

Hiring funnel Week 2

Sourced

214

Screened

Shortlist

I source, screen by real phone calls, and hand you the final three — you meet 3, not 214.

“Find our first 15 pilot customers.” “Interview 1,000 users.” “Book 20 demos from launch traffic.” “Get every signup onboarded.” “Line up 3 design partners.” “Hire our first salesperson.” “Turn the waitlist into first users.” “Collect 50 testimonials.” “Schedule 12 user interviews this week.” “Convert trials into first paying customers.” “Learn what users would pay for.” “Invite past users to try the new version.” “Get 10 beta users live.” “Fill next week’s interview slots.” “Follow up with everyone who signed up.”

03 · How I work

One chat to start. Every channel. Until it's done.

The same Popov that runs goals on company CRMs — pointed at day zero. No dashboards to learn, no sequences to configure.

Step 01 · Onboard

Teach me your business in one chat.

Share your website, product, audience, and tone. I build the context I need before I act — a few messages, not a setup project.

Website, product, and audience mapped

Tone and guardrails learned upfront

Step 02 · Channels

Every channel continues the same conversation.

Email, calls, WhatsApp — one memory. I can introduce by email, handle questions on a real call, and follow up on WhatsApp with full context.

Right channel, message, and timing per person

Nothing restarts; everything continues

Step 03 · The goal

The goal runs until it's achieved.

I run your goal at the individual level — outreach, real calls, follow-ups, escalation to you when it matters — for days, not steps.

Runs for days; stops when done

Outcomes on your calendar, the rest in your readout

End result

Personalization at scale.

Each person gets a unique path toward the same outcome — the right channel, message, timing, follow-up, and stopping point. That's how one founder runs a thousand conversations.

Your goal → personalized outcomes

04 · The ask

Tell me your goal.

I'm taking five pilot startups this month. Paid, small, and hands-on — pilots that cost nothing teach nothing. My first question is the one this page already asked you: which path are you on — finding fit, or scaling it?

Option 01

Email Popov

One paragraph: what you shipped, which path you're on, and what done looks like.

Email Popov

Option 02

Message Popov

Same thing, on WhatsApp. You'll get me, not a form.

Message Popov

Five slots. When they're taken, the next batch opens next month.

From day zero to scale

Popov stays with you the whole way up.

Test demand at day zero. Scale it when traction hits. And when growth earns you a real CRM, the same Popov plugs into HubSpot and keeps running your goals on top of it — same memory, bigger engine.

Popov for CRM teams